Bloomberg: Hollywood Looks to Potter in 2009 to Stem Decline in Movie Attendance


Dec 30, 2008

Posted by SueTLC
Uncategorized has a new article online, detailing the concern Hollywood has over declining movie attendance and
ticket sales. The piece notes that many are looking toward Harry Potter and the Half-Blood Prince and other sequels to turn the tide in 2009. Quotage:

Hollywood’s fortunes may improve next year with the return
of proven franchises, including Warner Bros.’ “Harry Potter and
the Half Blood Prince’ the sixth in a film series that has
generated $1.41 billion in U.S. ticket sales, according to Box
Office Mojo LLC. Familiar titles may keep theaters filled as the
industry faces recession and the risk of an actors strike

The article continues to note that while ticket sales are down this season, Hollywood studios plan to release 17 sequels next year, and hopes rest on the success at the box office for these, including Half-Blood Prince:

Hollywood would probably have surpassed 2007′s record if
Time Warner Inc.‘s Warner Bros. hadn’t changed the release date
of the new “Harry Potter” film from November to July 2009,
Media By Numbers President Paul Dergarabedian said in an
interview. The first five films in the series have generated an
average of $282 million in sales.

Warner Bros. said in August it was moving the film to fill
a schedule gap created by the 100-day strike by the Writers
Guild of America. The studio is closing out 2008 in first place,
with record box office sales for the year, according to Dan
, head of distribution.

Along with its New Line Cinema unit, Warner had taken in
$1.83 billion in U.S. sales as of Dec. 21, according to Burbank,
California-based Box Office Mojo.

Harry Potter and the Half-Blood Prince will be released in theaters July 17, 2009.

25 Responses to Bloomberg: Hollywood Looks to Potter in 2009 to Stem Decline in Movie Attendance

Avatar Image says: omg!! This has got to be the biggest movie or i will scream!! stupid economy!!Avatar Image says: Well obviously fewer people are going to see films, nobody has any money.Avatar Image says: Well actually movie attendance generally goes up during times of economic recession/depression. It's a relatively cheap way to escape your worldly troubles.Avatar Image says: Oh man I really hope so! I know people are saying that since all of the books are out, interest in the movies will decline, but I really have a hard time believing that, seeing as how we readers want to follow the enormous franchise to the very end. Good luck HBP!!!Avatar Image says: For a family of 5 in my small town, it's not worth paying the 10 ticket plus snack fee to escape the world for 2 hours.... In the 30's, yes people went to films....but times are very different. We have rentals and TV and while it's illegal people watch streamed movies online. Pay $60 to take the family out or pay $3 for the rental? I don't think we can generalize about theater and the economy this time around because everything is very different then our last economic downturn, the world has changed. Rather then hope HP does well...WB should just make their own theaters with cheaper prices to lure in audiences. A crazy thought? Maybe...but it would work.Avatar Image says: People would be going to the movies more if they just released the damn movie last month like they were supposed to.. ugh.. still disgruntled. I want to see this movie soo bad!Avatar Image says: Why the hell would the actors strick, they are rich??Avatar Image says: You don't have to pay $10 to see a movie if you go to a matinee. There's something about going to the theatre that you just don't get from a rental on your couch. I'll see it several times; I hope other people will too. Good luck, HBP movie.Avatar Image says: What idiots we have running the movie industry. It was their decision to try to manipulate me by delaying the movie that has so put me off them, especially Warner Bros. it may have been a cheap way to get entertainment in the thirties but it isn't now. Back then they churned them out much faster. "It Happened One Night," which won several oscars, was done mostly by actors under contract in four weeks. I am sticking to my plan. I will see no Warner Bros. movies until the HP movie comes out. I saw OP three times in the theater. I will see this one twice. I will wait two weeks to see it -- heaven knows I've waited long enough already! I urge others to do the same or make similar plans -- and let WB know. They do have email. Avatar Image says: The whole ticket-sale decline is not new to this current economic situation. It's been going on for awhile now. Even though prices are higher than ever, attendance is lower. This is because our home theater entertainment systems are the best they have ever been and can recreate an environment similar to the theater. It's hard to motivate people to get out of their homes and pay for a movie when they can just plop in a dvd to watch on the HD flat screen tv with surround sound. Studios need to convince the public why you would want a theatrical experience of their film. It's the entertainment industry as a whole that does well during a recession (movies and tv, etc). However things don't feel as immune this time as we're recovering from one strike moving into the next. It will be interesting to see how things unfold...Avatar Image says: If WB is so worried about their movies, then it must have been absolute GENIUS to move HBP. They're worried about fans not being as hyped because of no new they delay the movie 8 months so it'll be a round 2 years since DH, and move it completely away from TBB (which is the closest they'll get to a new book). And what for? So they cna keep up their reputation as a wildly successful studio by being top studio in 2009 thanks to HBP. Ugh, what was Jo thinking when she gave them the rights?Avatar Image says: IN YOUR FACE TWILIGHTAvatar Image says: sorry, had to say thatAvatar Image says: to get to the theater you got to get a car and a lot of people by then will not have one or they will won,t have a house i know what it is like to be poor if they move the date to next month that people will still have a chance too see it Avatar Image says: Dumbledores man through and through!, Actually, a very small percentage of actors are rich, those are just the only ones we hear about in the news. Most actors have second jobs because they don't make enough money to live on by just acting. hpboy13, I totally agree with everything you said except the last sentence. I'm annoyed about them moving the movie, but I'm still glad that she gave them the rights. Avatar Image says: I know that there are some poorer (is that a word?) actors, but it's just really hard for me to believe that, I mean I'm sure that most of them have more money than me! Thank you amyway elven*princess221 for helping me out!!Avatar Image says: See previous page if u want to know!Avatar Image says: and because they postponed the movie from november, we now have to hear things like this until the movie opens.... stop the speculating about how the film will do in the coming did this to yourselves.....the fans don't want to hear about releasing more pictures and set reports to us...that would be time better spentAvatar Image says: sorting hat, what makes you think WB is complaining??? They actually made an incredibly smart move by moving HBP to next year. If you read the article, it said that WB had a record breaking year in 2008, thanks to the Dark Night. Releasing HBP this year would have meant feast in 2008, and famine in 2009. Like it or not, but WB is a business and they have shareholders to answer to. They have nothing in 2009. they needed something BIG in 2009, and harry will be it. It's a guaranteed money maker (regardless of the 2 or 3 people who think waiting a week or two to see it will hurt WB somehow ). WB made the smart decision. Just think... if they hadnt, the fun would be over for two whole years!! it's not. We still have a movie to look forward to in only 198 days!!Avatar Image says: Thank you Beth A! Everything you said is exactly how i see it. WB is a business, if they make no money they have to cut back. Does anyone here want to see Harry Potter and The Badly Budgeted Film for DH?? I dont think so! The only question i have left is why people are still going on about it! GET OVER IT seriously, i mean i love HP but there are worse things in the world than a delayed release date!Avatar Image says: hmm.. perhaps if they'd released HBP when it was supposed to be released instead of the plotless turkey twilight they'd have had a better final quarter this year. But noooo. Perhaps too, if there were more GOOD movies, people would go to the theatre more often. I know I would. But since I don't do slasher films, plotless pointless eye candy films, movies that are just one flashy CG scene after another and don't find today's idea of comedy comedic, I don't go to the theatre more than once a year if that often. The new Indiana Jones movie was the ONE film I went to the theatre for this year. I'd have gone to two if they'd released HBP. I'd have gone to see The Subtle Knife if they'd not shelved that. There are a lot of films I'd go see if they'd bother to make them and release them.Avatar Image says: YEAH IN YOUR FACE TWILIGHT! NOTHING CAN BEAT HARRY POTTER DIE ALL!! MUAHAHAHAHAH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Avatar Image says: Cheaper ticket price because people have bad economy? dream on, never gonna happend. to support WB, even if I hate the delay of the movie! they, like any other biz, its all about making money Avatar Image says: I think this has little to do with the general finance crisis and more to do with WB. Never underestimate the power of HP fans. I don't know about you guys, but I've sticked to my promises of boycotting WB movies since they announced the HBP delay. I guess WB thought we'd forget this little incident quickly, eh? Not this guy! Avatar ImageLoveTomRiddle says: Ha ha Twilight!

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