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Light a Birthday Candle for Lumos Today With Newly Launched iPhone App

J.K. Rowling
Posted by: Rosi
June 01, 2010, 04:39 PM

Lumos, the charity founded by J.K. Rowling formerly known as the Children's High Level Group, has launched an iPhone app as part of their Light a Birthday Candle for Lumos campaign. As today is International Children's Day, supporters are invited to light a virtual birthday candle; the proceeds from the purchase of the virtual candles will be used to help improve the lives of disadvantaged children by moving them out of institutions and into family-based care so that they can properly celebrate their next birthdays.

A press release issued by Lumos states that it is "the first UK-based charity to launch a global mobile fundraising
platform" and invites supporters all around the world to download the free mobile app. Information and news about Lumos' work is featured on the app and supporters can choose between four interactive candles, each of which costs £1.19, £4.99, £19.99 or £49.99. Shaking the iPhone will move around the flame and it can be blown out temporarily by blowing into the microphone.

Chief Executive of Lumos Richard Alderslade addresses the importance of celebrating children's birthdays:

There are one million children living in vast, depressing institutions across Central and Eastern Europe. Alongside malnourishment, maltreatment and isolation, the lack of a birthday may seem an irrelevance. However, as all parents know, birthdays play a very important role in marking the chapters of childhood and are a source of great happiness.
A mobile site has been launched for those without iPhones who can nonetheless access the internet on their phones. The mobile website can be found at and features information about how to download a virtual candle, tea party recipes for those hosting fundraising events and a number of fundraising tips. This website can also be accessed using a computer with internet access. For more information, go to the Lumos website via this link.

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1599 Points

this is so lovely. i didnt think i could love jo more…i was wrong.

Posted by Nealie Zealbie on June 01, 2010, 04:58 PM report to moderator
1599 Points

woah i was first! craaazzyy! we love you jo! :)

Posted by Nealie Zealbie on June 01, 2010, 04:59 PM report to moderator
11307 Points

i only have an ipod touch, darn.

Posted by GF_of_Seamus on June 01, 2010, 05:00 PM report to moderator
4852 Points

Good job JK Rowling! Amazing work!

Posted by #1 Witch ROAR! on June 01, 2010, 05:18 PM report to moderator
3777 Points

jo is doing it right

Posted by ZachBlack [ROAR] on June 01, 2010, 05:29 PM report to moderator
1740 Points

I am proud to look up to Jo Rowling. She must be one of very few celebreties to actually feel what being poor feels like.

3048 Points

This is a fantastic effort.

Posted by Kirk on June 01, 2010, 05:51 PM report to moderator
2873 Points

Sadly, I don’t have an iphone—but this is awsome. God bless you, Jo!

Posted by Lunabelle7 on June 01, 2010, 06:43 PM report to moderator
75566 Points

That’s a great idea — helping charity with apps.

Posted by Girlraven1 on June 01, 2010, 06:43 PM report to moderator
4208 Points

This is a good idea to help a great cause!

Posted by Fresca ROAR on June 01, 2010, 07:15 PM report to moderator
1026 Points

That is awesome!!!

Posted by AbbyWeasley on June 01, 2010, 07:26 PM report to moderator
80450 Points

LUMOS…. Never nox!

Posted by Won_Two on June 01, 2010, 07:27 PM report to moderator
1985 Points

Don’t have an iphone but jo roxs none the less!

Posted by jhangelgurl (ITC!) on June 01, 2010, 09:50 PM report to moderator
1373 Points

Jo, we LOVE you! :)

Posted by Pollytomat on June 02, 2010, 01:32 AM report to moderator
5439 Points

If only i had a iphone.

Posted by Fleur-de- Lily on June 02, 2010, 07:45 AM report to moderator
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