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Light a Birthday Candle for Lumos Today With Newly Launched iPhone App

J.K. Rowling
Posted by: Rosi
June 01, 2010, 04:39 PM

Lumos, the charity founded by J.K. Rowling formerly known as the Children's High Level Group, has launched an iPhone app as part of their Light a Birthday Candle for Lumos campaign. As today is International Children's Day, supporters are invited to light a virtual birthday candle; the proceeds from the purchase of the virtual candles will be used to help improve the lives of disadvantaged children by moving them out of institutions and into family-based care so that they can properly celebrate their next birthdays.

A press release issued by Lumos states that it is "the first UK-based charity to launch a global mobile fundraising
platform" and invites supporters all around the world to download the free mobile app. Information and news about Lumos' work is featured on the app and supporters can choose between four interactive candles, each of which costs £1.19, £4.99, £19.99 or £49.99. Shaking the iPhone will move around the flame and it can be blown out temporarily by blowing into the microphone.

Chief Executive of Lumos Richard Alderslade addresses the importance of celebrating children's birthdays:

There are one million children living in vast, depressing institutions across Central and Eastern Europe. Alongside malnourishment, maltreatment and isolation, the lack of a birthday may seem an irrelevance. However, as all parents know, birthdays play a very important role in marking the chapters of childhood and are a source of great happiness.
A mobile site has been launched for those without iPhones who can nonetheless access the internet on their phones. The mobile website can be found at m.lumos.org.uk and features information about how to download a virtual candle, tea party recipes for those hosting fundraising events and a number of fundraising tips. This website can also be accessed using a computer with internet access. For more information, go to the Lumos website via this link.

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21 Comments

Casualvacanycover_2266306a_thumb
3455 Points

i wish i had an iPhone!!! but great job Jo! we love you so much for all the great things (like this) that you do!

Posted by Catherine ( *SQUEE!*) on June 02, 2010, 02:01 PM report to moderator
Noavatar-thumb
1317 Points

No iphone so no app. What a wonderful charity. Jo truly is one of the most generous people on the planet!

Posted by hewy on June 02, 2010, 03:52 PM report to moderator
Noavatar-thumb

Hello, everybody, I am new here. Here is something might be helpful for you.www.zstar.hk www.edgei-ds.cn (many movies to download)www.tigersupermall.com

Posted by zstarsales04 on June 03, 2010, 12:02 AM report to moderator
Imagescad1mlxa_thumb
3006 Points

awww! * sigh * if only I had a iPhone…if only I liked cell phones.

Posted by muggle..andproudofit =:) on June 03, 2010, 10:23 AM report to moderator
Photo_on_2010-02-18_at_14
38 Points

That is so sweet! Makes me teary eyed, getting it for my iPhone!

Posted by KaliOlive on June 03, 2010, 11:31 AM report to moderator
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309 Points

A candle for hope : )

Posted by Rowling Stones on June 04, 2010, 03:39 PM report to moderator
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