Follow Up Harry Potter Alliance Article in New York Times


Apr 01, 2012

Posted by Mel

As readers may recall, the Harry Potter Alliance’s “Hunger is Not a Game” campaign was recently featured in the New York Times. Since “The Hunger Games,” which the campaign is based on, has been released a follow up article has been written:

On Thursday, March 22, just one day after a column I wrote for Fixes on the surging strength of fan activism appeared here, Lionsgate contacted Oxfam requesting that they immediately remove any mention of Hunger Is Not a Game ” Oxfam’s campaign to mobilize “Hunger Games” fans to learn about international food justice ” from all of their Web sites because it was “causing damage to Lionsgate and our marketing efforts.”

Lionsgate’s lawyer, Liat Cohen, claimed that there were intellectual property infringements and pointed to their own efforts to drive fans towards charity causes, such as the United Nations World Food Program and Feeding America. They also stated, some thought disingenuously, that they were “truly making an effort to work with you on this.”

Oxfam, along with the group Imagine Better, and their fan activist core discussed their options via a flurry of e-mails sent via iPhones and Blackberries; they were in the long, giddy lines already forming for opening night of the film. They decided not to back down, and even more, to teach Lionsgate a lesson about what it really means to “dialog” with a campaign such as Hunger is Not a Game, which is truly “owned” by fans ” not one entity.

You can read the rest of the article here.

7 Responses to Follow Up Harry Potter Alliance Article in New York Times

Avatar ImageWON_TWO says: Gotta love these guys!Avatar ImageWeenyOwl says: Intellectual property rights are important, but...what is it about these huge media conglomerates that makes them so paranoid that they have to stomp on the little guys all the time? Does Lionsgate really imagine that the Hunger Is Not a Game campaign is going to hurt their profits in some way? It just makes them look like the Capitol to take this position.Avatar Imagechikitcorpuzvesterbaek says: Idiots. Sorry, what can you say? These suits have probably never read the Hunger Games nor have any inkling how much PR is actually being made for the films and books. Avatar Imagewandmastercalum says: Oh god it's just like when Warner Bros tried to get rid of the fan sites. I hate when big companies get greedyAvatar ImageWeenyOwl says: @Calum Wilson, I agree. I still haven't forgiven WB for squelching Neil Cicierega's little Potter Puppet Pals tee-shirt operation. It's the same mentality of the corporate monstrosity who can't tolerate somebody else gleaning a few crumbs in their wake.Avatar Imagekyrstalkris says: Now that's doing something, I'm proud of their productiveness by using a fandom. (: I'm not sure if I see eye-to-eye with the lawyer though.Avatar Imagelovelle says: Good luck to that guys!

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