Preordering “Cursed Child,” Already Number One in Charts

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Feb 11, 2016

Posted by: Catherine

Books, Harry Potter and the Cursed Child, J.K. Rowling, News

Yesterday, Harry Potter and the Cursed Child was made available for preorder shortly after the announcement of its publication. (I preordered a hard copy lat night from Amazon, as soon as they put it out there.) The book, that is not a novel but still a book, of the eighth Harry Potter only took hours to top charts.

Despite being already half-off (available for preorder at only £10.00) on UK book dealer, Waterstones’ website, and the full price of $29.99 for a hard copy on Amazon US, price doesn’t seem to be a factor in it’s success already. Interestingly enough, Barnes and Noble is also making the book available for preorder, already advertising 28% off and offering the book for $21.59.

Both Amazon’s Kindle and Barnes and Noble’s Nook are pricing the electronic book at $14.99. It assumed that Amazon, in the coming weeks (the book has only been available for less than 24 hours) will adjust its pricing to a more competitive number to match the market. (Click on the Amazon and Waterstones links to preorder your copy, and contribute to the chart-topping statistics.)

The book was trending news immediately after its publication announcement, yesterday, as the world exploded with the idea of getting more Potter in print, and the fairness of not having to fly to London to get the rest of the story. Though it never left number one Trending News on Facebook, the byline of the title changed form “Rowling releases 8th Harry Potter book,” to “script of upcoming play reaches No. 1 on book sales charts.” Honestly, who expected any less?

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The book, being published by Little, Brown and Scholastic, and authored by all three script writers (J.K. Rowling, Jack Thorne, and John Tiffany), is being released in both paper copy and electronic versions. Both formats seems to be over taking charts everywhere. Waterstones, Barnes and Noble, and Amazon serving as an example:

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The Gulf News reported on this chart-topping phenomenon and ringed Little, Brown for comment and questioning on whether or not such success would warrant a midnight release party for the books–a phenomenon that Harry Potter introduced to the publishing industry. Gulf News reports:

 

Little, Brown, publisher of Harry Potter and the Cursed Child, said it was “too early to say” whether there would be midnight openings this time round, but that Rowling herself would not be doing any events.

As the book topped the Waterstones, Amazon.co.uk and Amazon.com bestseller lists – where it is already discounted to half price – James Daunt, Waterstones chief executive, said there were “no sweeter three words to the ears of a bookseller than ‘the eighth story’.

“Younger booksellers now face, of course, the dubious prospect of their older colleagues rolling out war stories of Harry Potter launches for the next five months. On 31 July, we will put these into the shade.”

Simon Heafield of Foyles said the bookshop chain was “massively excited at the news and are already putting our heads together on the question of how to mark the occasion in style.”

“It’s great that bookshops will get the chance to benefit from this new chapter of Harry’s story,” he said.

David Shelley, chief executive of Little, Brown, said on Wednesday that Rowling and her team had received many requests from fans who cannot see the play to publish it in book form: “We are absolutely delighted to be able to make it available for them,” he said.

 

The full report may be read here.

 





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