MinaLima’s Tokyo Pop-up & Illustrated Edition of ‘The Little Mermaid & Other Fairy Tales’

Mar 16, 2018

Posted by: Emma Pocock

Books, MinaLima, News

Exciting news from graphic designers MinaLima this week, with a pop-up shop now open in Tokyo, and their latest illustrated edition of a fairytale classic set to publish next week!

MinaLima have been busy working on the Fantastic Beasts film series (which they discussed at A Celebration of Harry Potter, and at their London Design Festival talk), but in the meantime the House of MinaLima has been travelling, and we’re being treated to new works by the graphic design duo.

Fans have been enjoying the pop-up shop in Tokyo Sky Tree Town in Solamachi (Tokyo, Japan), which opened yesterday and will remain open to the public until April 16th.

Take a look at a series of interview shorts with MinaLima below by British Council, Japan, in which the duo discuss their latest venture – an illustrated edition of Hans Christian Andersen’s 1837 collection of fairytales, The Little Mermaid and Other Fairy Tales:

The Little Mermaid and Other Fairy Tales is the fourth book in a series of illustrated classics by Minalima and published by Harper Design, and publishes on March 22nd. Just like their editions of Peter Pan, The Jungle Book and Beauty and the Beast, this edition features vivid, unique illustrations and interactive pages.

Little Mermaid 30-31 Spread2-1

Mermaids in the Potter film series were pretty terrifying, but MinaLima have conjured an enchanting imagining of the mermaids in this tale, alongside many others!

Other interactive elements hint at the other fairytales involved in Hans Christian Anderson’s original work (which compiles 17 original stories, including The Princess and the Pea, Thumbelina, The Red Shoes, The Wild Swans and The Snow Queen). MinaLima’s edition will include interactive dancing mermaids, the magical transformation of duckling to swan, a princess searching for that infamous pea, and the Snow Queen’s frosty palace.

Take a peek inside below:

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MinaLima will also celebrate the launch with a new narrative gallery within The House of MinaLima in London, opening on April 25th 2018:

“To celebrate the launch of their latest book, MinaLima will create a narrative, whimsical gallery within their London-based House of MinaLima. Opening to the public on Wednesday 25 April 2018, the theatrical gallery space will showcase the book artwork as limited edition prints from all four publications: Peter PanThe Jungle BookThe Beauty and The Beast and The Little Mermaid and Other Fairytales. Available in editions of 250, the art prints are numbered, embossed and signature-stamped. “

See the deluxe (debossed and gold foiled) hardcover below, and preorder a signed copy of the book here. Also take a look at their fifth Harper Design classic, The Secret Garden, and pre-order a copy of the book – releasing July 2nd – here!

Little Mermaid Cover l2

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