Hamleys in London Gets Half-Term Wizarding World Make-over!


Feb 19, 2019

Posted by: Emma Pocock

Events, Fans, News

Potter fans are in for a treat this Spring half term in London! Hamleys flagship Regent Street store has been transformed into a giant playground, featuring plenty of Wizarding World excitement!


Until March 3rd, visitors at Hamleys toy store will get to enjoy a timetable of exciting activities, with seven floors of live entertainment, workshops, toys and prizes:

“Kids can take a picture with LEGO Hagrid or the Undesirable Poster in Harry Potter’s Wizarding World and post on Instagram using #Hamleys for the chance to win £250 worth of Harry Potter toys! Kids can also emulate their favourite Harry Potter characters by taking part in Quidditch Training and a Sorting Hat ceremony!”

Other surprises include meeting Emmett, Wildstyle and General Mayhem from The LEGO Movie 2, lego building, dressing up as Vikings and having photos with Astrid and Hiccup from How to Train Your Dragon: Hidden World, Scalextric racing, and the chance for kids to challenge Hamleys’ Board Game Expert.

LONDON, ENGLAND - JULY 19:  A general view of the atmosphere at the launch of The Wizarding World of Harry Potter at Hamleys on July 19, 2018 in London, England.  Pic Credit: Dave Benett

 Credit: Dave Benett

More details from Hamleys are as follows:

“Live entertainment will include finger-popping puppet shows, Story Time sessions and LEGO Brick and Fortnite dance sessions. Plus, a daily parade at 4pm through the store, with some of Hamleys’ best-loved characters. Each morning, one lucky family will have the honour of ringing the world-famous Hamleys bell during the Grand Opening Ceremony.

There will also be an array of further competitions and prize giveaways taking place in store over the two weeks:

  • Take a picture with LEGO Hagrid or the Undesirable Poster in Harry Potter’s Wizarding World and post on Instagram using #Hamleys for the chance to win £250 worth of Harry Potter toys
  • Dress up and pose for a photo in the life-size Barbie Toy Box and post on Instagram using #Hamleys for the chance to win a signature Barbie doll
  • Take pictures in the L.O.L. Surprise! photo booth on Saturday 23rd February
  • Take a picture with How to Train You Dragon characters Astrid and Hiccup, post on Instagram using #Hamleys and #HiddenWorld for the chance to win the entire Playmobil How to Train Your Dragon toy range
  • Take pictures with characters from The LEGO Movie 2 and post on Instagram using #Hamleys and #LEGOMovie2 to win the entire The LEGO Movie 2 toy range
  • Take a picture in the How To Train Your Dragon movie scene and receive a free picture in a branded frame and a free Viking helmet


With thousands of new toys arriving every day, including LEGO Movie 2, L.O.L Surprise!, Fortnite, Harry Potter, How to Train Your DragonHidden World and much, much more, Hamleys has plenty to keep the kids entertained this half term.”

Each day, one family will also get the chance to ring the famous Hamleys bell, announcing the opening of the store to the whole of London. Check out the Hamleys website and Facebook page for more information, and let us know if you visit the store this half term!

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