Harry Potter Flagship Shop to open on London’s Oxford Street

Launching in autumn 2026, the 21,000 sq ft, two-floor store at The Ribbon (134–140 Oxford Street) will celebrate the world brought to life on screen, transforming the space into an immersive wizarding retail emporium inspired by the Harry Potter movie franchise’s most recognisable locations. Fans can expect interactive elements, photo moments and exclusive merchandise tied to the beloved film series.

With London so prominently featured in the films, the flagship adds a new physical extension of the Wizarding World in the city itself. The King’s Cross Station shop will remain, with the new official flagship store providing an additional shopping location for fans. The Warner Bros. Studio Tour also has a shop, but neither of the existing retail outlets is as large and immersive as this new flagship location is designed to be.

Karl Durrant, WB’s SVP Worldwide Retail said: “Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories. Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it’s going to be very special.”

Leaky will post photos of the new store as soon as they are available.