Forbes Magazine has published a Harry Potter Merchandise preview today… some excerpts: The Harry Potter book series has already turned out to be gold mine for publisher Scholastic . Potter books accounted for roughly 10%, or $200 million of Scholastic’s total sales, in its most recent fiscal year ended in May. Well, it’s nothing like …read more!

Here’s some concept art we received a couple of months ago from Wizards of the Coast for their Harry Potter “Trading Card Game” (TCG). It’s titled “Out of the Woods” – frankly, I’m not impressed. I was expecting shots from the movie on the cards. This was early-April (when we posted the other card) so …read more!

We learned from Sylvan Lane Shoppe’s Deb Martino that the Toy Fare Magazine photo came with two letter’s to the editor. One was just plain juvenile and stupid. But here’s the first: I’d like to take a minute to express my disappointment with the Harry Potter toys coming out this year. It’s not that I’m …read more!

I decided to ignore the stationary, bookbags and other boring merchandise on the Danish Hasbro Web site, but here’s a few more things Nicolai translated for us that I thought was interesting: Fluffy Action Game – An electronic game where you have to help Harry Potter in his search for the Sorcerer’s Stone. You have …read more!

Thanks to loyal fan Nicolai Vittrup, we have a sneak peak at the toy line coming from Hasbro including their Tiger Toys, Cap Candy, and Koosh brands. Nicholai was also nice enough to help translate the Danish (I’ve added some extra details). The below images include (in order): Harry Potter Book of Spells (English version) …read more!

Reader Liza Garcia emailed us this picture of a new Harry Potter action figure found in ToyFare Magazine. Looking back at some of the pictures from this year’s Toy Fair we see an exact match in what appears to be the Hogwarts 3-D Game.

Those hungering for good Harry Potter merchandise should check out Fossil. In addition to the plethora of watches they’ve produced, they also have this gorgeous replica of Dumbledore’s Pocket Watch. It’s $105 but definitely a collectible piece. For those of you who don’t “get it”, read this: Dumbledore gave a great sniff as he took …read more!

More casting rumors – we were pretty sure Verne Troyer (Mini-Me from Austin Powers II) was playing a ghoul in the film until our insider told us he’s playing the role of “Griphook the Goblin”. While this is most definitely still a rumor, it meshes well because the no one’s been announced as playing the …read more!

The second teaser poster is out. We have a full-size picture at The Harry Potter Galleries. Just 162 more days and the movie is out!

Some HP movie cast rumors: A reader forwarded us a letter from a member of the Warner Bros. team, who was working on the Quidditch set: The kids playing the Quidditch girls are all young British actresses. Alicia Spinnet is played by Leilah Sutherland, Katie Bell is Emily Dale and Angelina Johnson is Danielle Taylor. …read more!