Butterbeer Season in Full Swing: Keebler Cookies Hit Shelves as Broadway Sweepstakes Continues

Sweet treat and contests for the 25th anniversary of the first Harry Potter film.

While the “Hollow Tree Express” has already completed its journey through New York’s Grand Central Terminal earlier this month, the magic of Butterbeer Season is still very much alive in the cookie aisle. Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, has officially rolled out its limited-edition Harry Potter Butterbeer Fudge Stripes Cookies to retailers nationwide.

The release marks the second year for the fan-favorite treat, which combines a Butterbeer-flavored cookie base with Butterbeer-flavored fudge, creating a sweet biscuit to celebrate the 25th anniversary of the first film in the series. The cookies come in four unique designs with shapes and imprints inspired by the Harry Potter films.

“Fans spoke, and Keebler listened,” said Gabrielle Young, Brand Manager, Keebler Fudge Stripes. “The passion for these cookies in year one was extraordinary. We’re thrilled to bring the Harry Potter series’ signature Butterbeer flavor back to the cookie aisle, giving consumers a fun and tasty way to celebrate the Butterbeer Season together.”

Whilst you are enjoying your Cookies, you can scan the QR code on packaging to unlock Keebler’s “Open for Magic” digital content hub with interactive games, recipes, and Harry Potter trivia. Plus, enter for a chance to win a grand prize family trip to NYC to see “Harry Potter and the Cursed Child” on Broadway! 

Pop-Up Success and Nationwide Availability

The March 5 launch at Grand Central Terminal saw thousands of commuters and fans visit the “Butterbeer Cookie Tap,” proving that the appetite for the cream soda and butterscotch-flavored treats remains high. For those who were unable to attend the New York City event, the cookies are now widely available at mass, grocery, and convenience stores.

The Hunt for the Golden Ticket: Cursed Child Sweepstakes

The most significant draw for fans this month is the ongoing Keebler Butterbeer 2026 Sweepstakes. Running through April 30, 2026, the promotion offers daily and weekly prizes to those who participate in the Harry Potter Trivia game on the digital hub.

The grand prize is a trip to New York City to see the Broadway production of Harry Potter and the Cursed Child. Fans can enter by scanning the packaging or visiting the official sweepstakes website.

A “Pot of Gold” for St. Patrick’s Day

Coinciding with St. Patrick’s Day, the golden-hued butterscotch and cream soda flavors offer a timely alternative to traditional holiday treats. As “Butterbeer Season” continues through May 31, fans can expect more collaborations and themed experiences across Harry Potter destinations globally.