“Billboards. Baseball parks. A countdown in Times Square. Scholastic, Inc., the U.S. publisher of J.K. Rowling’s mega-selling children’s series, has planned a $3 million-$4 million marketing campaign, more than doubling its budget for the release of the last Potter book, “Harry Potter and the Goblet of Fire,” in 2000,” reports CNN.com. One might ask why …read more!

Hey all – as you might have noticed, we’ve undergone a bit of a redesign. You’ll see above that we are now part of The Floo Network, the most exciting thing to ever happen to this site. The Floo Network is composed of four sites: The Harry Potter Lexicon, run by the incomparable Steve van …read more!

The Canadian run of HP5 is complete.

New York Senator and former Hillary Rodham Clinton’s highly anticipated new book, Living History is still second to Phoenix in Amazon.com orders, according to a report in the New York Daily News. Also, the Shreveport Times notes that “while local booksellers report getting no requests or a few per day for Hillary Clinton’s new book …read more!

Thanks Christopher, for pointing us to this USA Today article, which discusses the Potter audience as it ages, and expectations for Phoenix among that population. Quotage: Erin Meyers, 18, of Tyler, Texas, is excited, but she won’t be wielding a wand on June 21. Having begun the series at 15, the incoming Emory University freshman …read more!

Thanks to the reader who sent this; from the June 6 issue of Entertainment Weekly is this funny, tongue-permanently-stuck-in-cheek, piece: DEAR MS. ROWLING: It has come to our attention that your children’s novel Harry Potter and the Order of the Phoenix is scheduled to be released on June 21. Frankly, we don’t know how you …read more!

And here, thanks to rupertgrint.net (or see the same photo at danielradcliffeexposed.com), the trio’s Grown Up Pose, which may be featured in next month’s Vanity Fair.

The Palladium-Item has an article that talks about a rather large mall-wide launch party at the Richmond Square Mall starting at 9pm and closing after all books are sold (around 12:30am). The newspaper is also having a contest. What’s one trait of your favorite Harry Potter character you wish you had? To preview the newest …read more!

According to HELLO, the upcoming It’s Totally Raining Teens of Vanity Fair will have the movie trio striking a “grown-up pose”. Hmmm…….

Thanks Robin, for pointing us to this Book Page article that discusses the release, possible plot points as released in the Scholastic summary (spoiler warning), the auction (though not “Get a Clue”), and a list of book parties that needs help from Meet Up and Read In‘s database, where over 2,000 signees are already searching …read more!