Sweet treat and contests for the 25th anniversary of the first Harry Potter film. While the “Hollow Tree Express” has already completed its journey through New York’s Grand Central Terminal earlier this month, the magic of Butterbeer Season is still very much alive in the cookie aisle. Keebler, in partnership with Warner Bros. Discovery Global …read more!

HBO has announced the additional of 21 new cast members for the upcoming series, set to debut in 2027. Most of the newly cast characters are Hogwarts students. Sorting them by their houses, we have the following new cast members for Gryffindor: Eire Farrell as Katie Bell Asha Soetan as Angelina Johnson Ethan Smith as Lee Jordan Serrana …read more!

Launching in autumn 2026, the 21,000 sq ft, two-floor store at The Ribbon (134–140 Oxford Street) will celebrate the world brought to life on screen, transforming the space into an immersive wizarding retail emporium inspired by the Harry Potter movie franchise’s most recognisable locations. Fans can expect interactive elements, photo moments and exclusive merchandise tied …read more!

Hasbro, a well-known toy and game company founded in 1923, just announced a new multi-year licensing partnership starting in 2027 with Warner Bros. that makes Hasbro the global primary toy licensee for the world of Harry Potter and the upcoming HBO Original HARRY POTTER series.  Hasbro’s innovative team will bring the Harry Potter universe to life …read more!

Celebrate Valentine’s Day at Harry Potter Shops with Deal on Limited-Time Treat + Seasonal Offers This Valentine’s Day, wizards, witches, and muggles alike can celebrate with their loved ones at Harry Potter Shops in New York and Chicago, with a sweet deal, special limited-time treats and gifts full of love.  On Valentine’s Day, Saturday, February …read more!

Character development builds sympathy, and sometimes empathy, for characters in a story as they grow and change due to the challenges they face as the plot progresses. These challenges can be due to external factors or they can be internal conflicts that they must wrestle with to follow the arc of their development and fulfil …read more!

Experience the enchantment of The Houses of Hogwarts™ Writing Collection by Ferris Wheel Press, arriving globally on November 21st. Celebrate the magic of imagination with radiant inks and exquisite writing instruments inspired by the four Hogwarts Houses. From Gryffindor’s bold scarlet to Ravenclaw’s wise sapphire, each piece captures the spirit of creativity and wonder.  Joining …read more!

by Ashlynn Webb The most wonderful time of the year has officially landed at the Harry Potter Shops in New York and Chicago, and the transformation is absolutely breathtaking! Both flagship stores are inviting fans to step out of the cold and into a true Wizarding World holiday experience, complete with an array of treats …read more!

by Ashlynn Webb If you’ve been waiting for the perfect moment to add an iconic piece of Wizarding World magic to your collection, this is your ticket: The LEGO Harry Potter Hogwarts Express and Hogsmeade Station set has hit its lowest price ever on Amazon! This rare 1,074-piece set is currently available for just $109, …read more!

by Ashlynn Webb Fans can now bring the ultimate magical conflict right into their bathrooms, as the men’s soap company Dr. Squatch has expanded its popular Harry Potter collection with two new limited-edition scents, pitting the Boy Who Lived against He Who Must Not Be Named. The new products, available as of today, on the …read more!