Crowds of Potter fans welcomed the first ‘Christmas in the Wizarding World’ unique retail experience in Utah this month, where The Shops at South Town recreated a wintry Hogsmeade for visitors to enjoy, complete with wizarding pop-up shops! The experience is fully interactive, with animated shop windows and an interactive ‘Quaffle Toss’ game, surrounded by …read more!

Wands, being one of the most essential assets for a wizard, are also one of the most intriguing and mystical elements of the wizarding world. It seems as if the greatest wandmakers, even including Ollivander, don’t have all the secrets behind them. The mystery and beauty behind these incredible magical items is the sole focus …read more!

BBC Two’s Harry Potter: A History of Magic will release on DVD this month, so if you couldn’t watch live on BBC or want to own a physical copy of the documentary, you’re in luck! The documentary aired last month and introduced us to some of the fantastic items on display at The British Library’s History of Magic exhibition, …read more!

It looks like the world of gaming is about to become a whole lot more magical. Pottermore made two giant-sized announcements today sure to excite fans who have been waiting for a Harry Potter AR game comparable to last year’s mammoth craze, Pokemon Go. After rumors of a “Harry Potter Go” equivalent surfaced last year, …read more!

I know, I know, it’s not even Halloween yet, so it’s a bit early to be posting about Christmas.  But we thought you’d want to know that the Wizarding World of Harry Potter at Universal Orlando is selling a variety of Potter-themed Christmas decorations this year.  So, you might be tempted to start your holiday shopping early. …read more!

Good news for fans wanting to add some plush to their Potter collections. Warner Bros. Consumer Products (WBCP) is partnering with Maxx Marketing, a global licensing and merchandising solutions provider to create “plush and soft body dolls” for the studio’s portfolio of brands including J.K. Rowling’s Wizarding World. In addition to the Harry Potter franchise, Maxx, …read more!

If anyone thought Harry Potter themed merchandise would become less popular after the last books and movies were released, they were definitely mistaken. It seems like everyday a new company is bringing us more must have items to add to our collections! A few weeks ago we brought you news of a new line of …read more!

This month, Leaky received the ‘Magical Must-Haves’ Lootcrate box, which was packed with goodies from Hogwarts and beyond, with a few treats to help break us into the Fall months. The Lootcrate box welcomed me at my door with a huge giveaway that it was a ‘J.K. Rowling’s Wizarding World’ package, appropriately deemed ‘muggleworthy’ according to the graphic of …read more!

Licensed collectible company Funko has conjured a new round of Potter Pop!s just in time for the upcoming New York Comic Con. Let’s take a look at this trio of mini wizards headed to the Big Apple… First up is the quirky but adorable Luna Lovegood Funko Rock Candy in her full Gryffindor regalia.  As …read more!

The new Harry Potter Collection from PBteen is now available for pre-order online! The collection features over 100 items of household décor that will help you transform your house into Hogwarts. PBteen, a member of the Williams-Sonoma Inc. partnered with Warner Bros Consumer Products to create an incredible collection of home décor completely inspired by the magic …read more!